OVERVIEW: WEEK AT A GLANCE
There was a spike during the week of Oct. 26 - Nov. 1st. We attributed this to a short video posted on Nov. 1; we noticed our engagement levels increased when videos were posted. Going forward, it would be beneficial for the Bell Choir to use Adobe Spark. This app was designed for ease of use, so creating professional looking videos won't be a problem.
POST ENGAGEMENTS: WEEK AT A GLANCE
This week had an increase in engagement throughout most of the week. Two of the posts were videos, however the third post with the highest engagement was only a photo. We considered the caption was the reasoning behind the popularity of this post. We noticed throughout our spent with the Westminster Bell Choir, that our audience was more engaged on photos when we used clever captions. The more popular photo posts with captions included quotes from well known authors, songwriters, etc., along with clever captions.
POST REACH
For three weeks during Oct. our engagement spiked, however the spike seemed to plateau. Due to the Fall season, we created a few festive posts, as well as posted a video. The spike seen Nov. 2 was attributed to the previously mentioned posts.