While posting on Instagram, we found the days which had the highest engagement was on Wednesday and Thursday. Because of this we posted more often Tuesday-Thursday. We assumed this spike on Wednesday and Thursday was due to practices being held on Thursdays. Often at practice, Cathy Bullock would remind members to visit our Instagram page to see the most recent posts.
After posting at various times each week, we came to the conclusion that posting at a specific time played a role in our engagement levels. Posting at 7:00 p.m. is the best time to post for the Bell Choir. We had the most impressions on our content when we posted close to 7:00 p.m.
Most of the members of the Bell Choir were female and by nature our male to female ratio was unbalanced. We attributed the age range of our audience (18-34) to be USU students and younger Bell Choir members.