MODIFIED BUSINESS PLAN
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The social media strategies and business plan presented to the Cache County School District were designed to increase engagement the school district was receiving from its audience on Facebook. There were various policies that needed to be modified in order for additional social media platforms goals to be reached. Throughout my time with the district, we focused on creating a social media policy that would enable the use of candid student photos on our website and Facebook. We also aimed to create an Instagram by January 2017, however due to the need for a policy rewrite, that was delayed. Suggestions from my original business plan were irrelevant until a policy was in place. Therefore, a modified business plan was created, which you will find to the left.
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