This post earned the highest numbers of engagement to date. Making it clear that who we chose to highlight as a district is just as important as the topics we are covering. This earned the highest engagement because the article featured a woman who was known throughout the district. She was liked and respected. Aiming for more posts such as this would be ideal, however with my client being a school district, it's necessary to feature our community as a whole.
This post received a high engagement from our audience. This was attributed to the level of interest videos tend to engage among most viewers, as well as the activity within the video. It was fun and authentic, there were kids showing shock, wonder, amazement and more. Viewers typically tend to engage with more emotional content.